Writting Well

How do you write good text content for your website? Here's a couple of things that might help.

Recommended book: The Elements of Style by William Strunk Jr. and E.B. White.
A masterpiece in the art of clear and concise writing.

Website: Copyblogger - Copywriting tips for online marketing success.

Web Article: 50 Free Resources That Will Improve Your Writing Skills

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Ernest Hemingway's Top 5 Tips for Writing Well

by Brian Clark

Who better?

Many business people faced with the task of writing for marketing purposes are quick to say:

Hey, I'm no Hemingway!

But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation at every turn and write simply and clearly.

So let's see what Ernest can teach us about effective writing.

1. Use short sentences.

Hemingway was famous for a terse minimalist style of writing that dispensed with flowery adjectives and got straight to the point. In short, Hemingway wrote with simple genius.

Perhaps his finest demonstration of short sentence prowess was when he was challenged to tell an entire story in only 6 words:

For sale: baby shoes, never used.

2. Use short first paragraphs.

See opening.

3. Use vigorous English.

Here's David Garfinkel's take on this one:

It's muscular, forceful. Vigorous English comes from passion, focus and intention. It's the difference between putting in a good effort and TRYING to move a boulder... and actually sweating, grunting, straining your muscles to the point of exhaustion... and MOVING the freaking thing!

4. Be positive, not negative.

Since Hemingway was not necessarily the cheeriest guy in the world, what does he mean by be positive? Basically, you should say what something is rather than what it isn't.

This is what Michel Fortin calls using up words:

By stating what something isn't can be counterproductive since it is still directing the mind, albeit in the opposite way. If I told you that dental work is painless for example, you'll still focus on the word "pain" in "painless."

5. Never have only 4 rules.

So, in order to have 5, I had to dig a little deeper to get the most important of Hemingway's writing tips of all:

"I write one page of masterpiece to ninety one pages of s***," Hemingway confided to F. Scott Fitzgerald in 1934. "I try to put the s*** in the wastebasket."

via:copyblogger.com.

(Slightly edited by HDS)